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Obi Emelonye Weighs in on AI and the Future of Nollywood Filmmaking


There is a shared conviction that AI will be central to the future of filmmaking, but only when guided by human creativity, cultural authenticity, and strong narrative foundations. In this discussion, Nollywood creatives, including Obi Emelonye, explore and explain how AI technology is helping filmmakers break protocols.

AI and the Future of Nollywood Filmmaking

AI and the Future of Nollywood Filmmaking

2 days ago






Filmmakers and creative professionals have examined the growing influence of Artificial Intelligence (AI) on filmmaking.

The discussion was focused on how the technology could reshape storytelling in Nollywood and across Africa and took place at the Filmmakers Forum organised by the Nollywood Studies Centre, School of Media and Communication, Pan-Atlantic University.

It featured filmmaker and academic Dr. Obi Emelonye, AI filmmaker and animator Stanley Ohikhuare, and creative director and AI advocate Obinna Okerekeocha.

What AI Means for Filmmaking and Nollywood

Speaking on the meaning of AI, Dr. Obi described it as intelligence built by machines using existing human knowledge and skills. “AI is essentially accumulated human knowledge that machines can access and use,” he said. He added that filmmakers can use the technology to improve creativity rather than fear it.

Okerekeocha explained that AI works by analysing and reorganising human-created data, allowing users to query information and generate content.

“It is intelligence created from intelligence that already exists,” he noted.

Stanley added that AI has already moved beyond theory and is now actively transforming film production.

“AI has become a great equaliser,” he said. “It allows independent filmmakers to create visuals and effects that previously required big studios and huge budgets.” He explained that AI can now be used for visual effects, animation, set extension, and compositing, making filmmaking faster and more affordable.

All speakers agreed that AI presents a major opportunity for African storytelling.

According to Obinna, filmmakers in remote or under-resourced areas can now tell their stories with fewer financial barriers. “With a laptop and internet access, creators can visualise their stories, build pitch decks, clean audio, and even prepare content for investors,” he said.

Stanley added that Africa has many untold stories and that AI gives local filmmakers the tools to present them at a global standard.

Despite the excitement around AI, the speakers warned that technology alone cannot replace storytelling skills. Obinna stressed that filmmakers must still understand the basics of storytelling.

“AI will not make a lazy creator better,” he said. “You still need strong characters, structure, and story.”

Dr. Obi also warned that impressive visuals without strong narratives would no longer impress audiences. “The emotional power of a story is what truly matters,” he said.

The forum concluded that while AI is changing how films are made, human creativity remains central. The speakers encouraged filmmakers to embrace AI responsibly while staying focused on authentic storytelling and cultural representation.

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