Adopt crypto and P2P platforms

Avoid U.S.-linked services

Shift to informal methods or goods transfers

Seek government and diplomatic intervention

However, how much are people willing to buy other products instead of U.S products – on a scale of 1 — 10?

Finding Alternatives for U.S. Products in Nigeria

The newly imposed US trade tariffs are starting to agitate consumers globally. It appears that Nigerians have begun to re-evaluate their reliance on American products. This trend, influenced by the ripple effects of former U.S. President Donald Trump’s tariff policies, will last a long time and impact new products daily.

Coupled with the naira’s instability and persistent foreign exchange challenges, many Nigerians are starting to seek alternatives, both local and international.

More so, entrepreneurs and consumers have started prioritising local solutions, from fashion and fintech to agriculture and entertainment. Nigerian-made clothing brands, agricultural tools, and processed foods are gaining popularity as quality improves and patriotic buying increases.

The Nigerian government is actively promoting local alternatives. In sectors like oil & gas, ICT, and construction, the government enforces local content policies that require companies to use Nigerian labour, materials, and services whenever possible.

These actions form a broader economic diversification plan under initiatives like Nigeria’s Economic Sustainability Plan (ESP) and National Development Plan (2021–2025).

This will also position Nigerians to appreciate the control and sustainability that using homemade products might bring.

Notably, while tariffs on Nigerian goods have increased, the U.S. recently struck a deal with China to reduce mutual tariffs. Hopefully, Nigeria could get a similar deal.